ZOA Praises Scarlett Johansson for Repudiating BDS Pressure to Dissociate from Judea/Samaria-Based SodaStream
News Press Release
February 5, 2014

The Zionist Organization of America (ZOA) has praised actress Scarlett Johansson for her moral stance in resisting the extremist, anti-Israel Boycott, Divestment, Sanctions (BDS) group’s pressure to drop her endorsement of SodaStream, the Israeli company which operates a factory in Ma’ale Adumim in Judea, a city of 50,000 Jews directly adjacent to Jerusalem beyond the 1949 armistice lines.

 BDS, which seeks to delegitimize Israel and assist those seeking to destroy her by having Israel labelled a war criminal for maintaining a Jewish presence in Judea, Samaria and the eastern half of Jerusalem, has mounted a campaign to have all Israeli products, businesses and communities in Judea/Samaria and eastern Jerusalem internationally boycotted. Johansson, the award-winning film actress, was pressured to drop her endorsement of SodaStream and criticized by Oxfam, the U.K.-based anti-Israel charitable organization, of which she had been for eight years an ambassador. Johansson resisted these pressures and resigned from Oxfam, a spokesman for the actress saying that she has a “fundamental difference of opinion in regards to the boycott, divestment and sanctions movement.” Johansson, who will continue as a brand ambassador for SodaStream, said, “I think it was really a natural partnership … I’ve been using SodaStream for five or six years” (Boaz Bismuth, ‘Don’t try educating Scarlett,’ Israel Hayom, January 31, 2014).

 “Johansson knows that SodaStream, far from exploiting Palestinians, employs some 500 Palestinians.”

 ZOA National President Morton A. Klein said, “Scarlett Johansson is to be strongly praised for having the moral and intellectual clarity to understand that BDS is nothing other than a a group seeking to delegitimize, politically ostracize and economically harm Israel. Unlike some other actors, who may have no great knowledge or interest in the issues, but who fear snide, adverse publicity –– to which Johansson has already been subject since making her decision to stay with  SodaStream –– Johansson courageously took a stand and told the BDS crowd to get lost. We praise her for that.

 “Johansson knows that SodaStream, far from exploiting Palestinians, employs some 500 Palestinians. She understands that harming successful, non-discriminatory businesses is a gain to none and a loss to all.

 “As the ZOA has stated numerous times, the Jewish presence in Judea/Samaria and eastern Jerusalem, the biblical, historical and religious heartland of the Jewish people, is entirely legal. The idea that Article 49 of the Fourth Geneva Convention, which prohibits Nazi-like deportations of populations, has no relevance or application to Israeli Jews moving of their own free will to Judea, Samaria and eastern Jerusalem. 

 “It says a good deal about the totalitarian mentality of the BDS groups that no difference of opinion on the efficacy of boycotting Israel is tolerated. It doesn’t matter if someone thinks that boycotting Israel doesn’t help either Israel or Palestinians, doesn’t enhance the prospects of peace or do anything positive; they must submit or be pilloried. 

 “As we say in Hebrew, kol hakavod to Scarlett Johansson for standing up to vicious bullies and Israel-haters.”

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