ZOA Blasts Nike Over ‘Anti-Semitic’ Video
ZOA in the news
July 17, 2014
DetroitJewishNews

A screenshot from the Nike ad depicting evil soccer players

The Zionist Organization of America (ZOA) has called out Nike for an animated promotional video posted online before the World Cup in Brazil, urging leaders of the shoe and sports paraphernalia company to have the ad removed because its content is anti-Semitic.

In the video, titled “The Last Game,” animated international soccer stars compete against evil clones who wear uniforms bearing a logo that looks like the Jewish Star of David. Additionally, the background of the video includes images of a white rectangle with the same Star-of-David-like image in the center — resembling the Israeli flag, but without the blue stripes.

DetroitJewishNews (4).pdf - Acrobat Professional

An evil soccer player trips a hero. What looks like a Jewish star is seen on the offender’s shoe.

The offensive image, when magnified, is actually a highly unusual hexagonal-designed soccer ball that looks like a Jewish star to the naked eye. Soccer balls commonly have a pentagonal pattern, which does not resemble a Jewish star. The video contains numerous subliminal images of the Jewish star with evil connotations, including an evil player with a “Jewish star” on his shoe tripping a good guy.

“Some of the animated soccer stars in the video — i.e., the ‘good guys’ — are wearing shirts with a ‘Fly Emirates’ logo and a ‘Qatar Airways’ logo, which must mean that these Arab airlines co-sponsored the video. It is no secret that the United Arab Emirates and Qatar have a deeply troubling history of anti-Semitism and hostility to Israel,” ZOA leaders wrote in a letter to Nike Chairman Philip H. Knight and President and CEO Mark Parker in Beaverton, Ore.

Nike has dismissed accusations that the video is anti-Semitic, despite complaints from ZOA, the Israeli Knesset, the World Zionist Organization and general viewers. The company claims that the controversial logos in the ad were intended to represent a soccer ball.

DetroitJewishNews (4).pdf - Adobe Professional

The insignia of the evil soccer team on a stadium giant TV screen resembles a Jewish star.

“No one should wrongly interpret the Nike video as a sign that Nike is anti-Semitic,” ZOA stated in its letter. “That would not be good for the Jewish people. That would not be good for Nike.”

The video can be viewed at www.youtube.com/watch?v=Iy1rumvo9xc The ZOA urges concerned people to write the Nike chairman and president/CEO at Nike World Headquarters, 1 Bowerman Drive, Beaverton, OR 97005.

Senior Copy Editor David Sachs contributed to this report.

  • ZOA’s Mort Klein TV Interview Exposing Truth of New Arab/Muslim War on Israel and Jews

  • Our Mission
    ZOA STATEMENT
    The ZOA speaks out for Israel – in reports, newsletters, and other publications. In speeches in synagogues, churches, and community events, in high schools and colleges from coast to coast. In e-mail action alerts. In op-eds and letters to the editor. In radio and television appearances by ZOA leaders. Always on the front lines of pro-Israel activism, ZOA has made its mark.
    Center for Law & Justice
    We work to educate the American public and Congress about legal issues in order to advance the interests of Israel and the Jewish people.
    We assist American victims of terrorism in vindicating their rights under the law, and seek to hold terrorists and sponsors of terrorism accountable for their actions.
    We fight anti-Semitism and anti-Israel bias in the media and on college campuses.
    We strive to enforce existing law and also to create new law in order to safeguard the rights of the Jewish people in the United States and Israel.